Connecting Markets. Creating Opportunities.
Trace Point General Trading is a leading importanddistribution house that serves the Middle East, Africa and the Indian subcontinent. With a highlyqualified procurement team and a network of vetted producers, we supply a diverse portfolio of bulk commodities, foodgrade ingredients, premium meat cuts and industrial raw materials.
Our business model rests on excellence, transparency, and longterm partnership. By continuously expanding our supplier base across Africa and India, we bring richer, more sustainable product options to our customers while maintaining the highest standards of quality, safety and reliability.
We operate with regional insight and global efficiency, ensuring smooth cross-border transactions.
We understand that global trade doesn’t follow a 9 to 5 schedule
We manage thousands of shipments each year across multiple sectors and geographies.
One supplychain for agricultural staples, specialty oils, spices, meat, and industrial inputs – eliminating the need for multiple vendors.
Direct relationships with producers in key African and Indian regions give us pricecompetitive, fully traceable commodities.
Every batch passes ISO9001, HACCP and, where required, Halal, FairTrade or Organic certification.
Custom blending, privatelabel packaging, coldchain logistics, and an online client portal for order management.
Carbonfootprint monitoring, wastereduction programmes and community development projects.
Import & Export Solutions
We manage end-to-end trading operations — from customs clearance and documentation to warehousing and delivery — ensuring your goods move smoothly across borders.








At Tracepoint General Trading, we specialize in building strong global trade connections: offering a wide spectrum of import, export, and distribution services that span multiple industries and regions.
Take your business beyond borders with a partner you can trust. Let Tracepoint handle the trade — so you can focus on growth.